False Flat Cover
“34” Magazine
Adam Eeuwens is partner in Rebeca Méndez Design, responsible for design strategy, account handling, research and development, copywriting and creating concepts that lead to artistic solutions and pragmatic results. Adam possesses almost 20 years of media industry experience, half in the United States, half of them in Europe, with experience as journalist, editor, publisher, event developer, planner, copy writer and author. Adam is co-author of False Flat, Why Dutch Design is So Good, published by Phaidon Press in 2004, and editorial director of “34” Magazine, a design quarterly published from Istanbul. The red thread of his career is his propensity to create strategy and turn it into story. His motto in work and life is to “Think like a man of action, act like a man of thought.”