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I was invited to lecture at the international design sympossium ‘Dejando Huella 10’ in Queretaro, Mexico. May 3 – 5, 2007. Conceived and organized by Eduardo Espinoza of Tipos Libres. Speakers included: Alejandro Paul (Argentina), Ana Fortes (Brasil), Felipe Taborda (Brasil), Dany Bercs (Chile), Vanessa Eckstein (Argentina), Mario Eskenazy (España), Javeir Royo (España), Juan Carlos Fernandez (México), Pep Palau (México), Rose Marie Martinez (Mexico), Benito Cabañas (Mexico), Gabriel Martines Meave (México), and Mónica Zacarias (México).
The audience of over 1000 participants consisted primarily of students and young professionals from all across México.My lecture titled ‘Design as a Social Force’ focused on the premise that designers can and must be actively involved in who gets to say what, to whom, and how.
Lecture brief description:
Design as a Social Force:
From the moment that design began to emerge as a discipline in the 1920s it was closely associated with an idealistic and utopian vision. Good design could contribute to a better society. But twentieth-century modernism also engendered in design a deep concept of ‘professionalism’—a neutral and dispassionate objectivity—which has primarily manifested as a non-critical service-to-industry attitude, and has proven inadequate in a world that is crying for concern, involvement, accountability, and commitment. Certainly, design can effect social and political change, but the designer has to move beyond aesthetic and technical knowledge. The designer must be aware that the core of her profession is in instilling meaningful structure in the chaos of possible meanings in our vast information culture.
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