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Text from article, page 60.

Rebeca Méndez: The Brand Manager.

As a professor at UCLA’s Design | Media Arts Department, Méndez leads the Brand Lab, which teaches logo design and other forms of visual identity. Born and raised in Mexico City, she received her BFA and MFA degrees from Art Center College of Design in Pasadena. Through her private firm, she has collaborated with filmmaker Mike Figgis, artist Bill Viola, and architect Thom Mayne. “She’s relentless in her inquiry,” Mayne says. “She has an extreme engaging brain that understands the broader conceptual notions of architecture.”