The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.

The IBM Brand Book was originally conceived to give IBM-ers internally a better understanding of the role and the value of the IBM brand, and how the employees are stewards of the brand’s continued growth and vitality. It is a personal message – a passport for each of IBM’s 200,000 plus employees – one that is carefully designed to express, in a combination of words, pictures and design, what the IBM brand can be if managed properly.