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From 1997 to 2002 my studio RMCD developed a visual identity and publications for the UCLA Department of Architecture and Urban Design. The design solution stemmed from the preoccupations of chair Sylvia Lavin and those of late twentieth-century architectural theory and design, revolving around the issue of time and architecture. Lavin understood that her communications would express her vision for the department and we both pushed the industry standards to their limits to express ‘matter as time’.
We were both inspired by the words of architect Greg Lynn, professor at UCLA architecture, who writes in his book Animate Form : “…Instead of simulating flow and continuity through the addition of motion as in traditional cinematic techniques, animation suggests animalism, animism, evolution, growth, actuation, vitality and virtuality.
