Rebeca Méndez

ADDLAB (Aalto University Digital Design Lab) (2012)

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Addlab_logotype1_large

GRAPHIC ELEMENTS: LOGOTYPE and symbol
The logotype and logomark (curly parenthesis) designed to conform to Aalto University Graphic Identity Standards. ADDLAB Logotype follows the Aalto University Brand Identity Standards.

The logotype is composed of the capital letter ‘A’ and an analphabetic character. For ADDLAB, we selected the curly parenthesis, taken from digital ‘code’ script. The curly parenthesis are open towards the space outside the space of the logotype, in a sense, ad- dressing everything, all that exists.

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