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To succeed I lead a team of fifty amazing hard-working people through a minefield of inhuman deadlines. We directed photoshoots, worked with architects and programmers, directed short films and digital animations, and created a robust visual lexicon for global implementation. Central to the evolution of the brand visual language, was for all design elements to emerge from the formal qualities of the Motorola “emsignia” in order to be appropriate (to have properties of the original form). The grids of concentric dot patterns and geometric phone patterns follow this creative direction in form and behavior.
Additional credits:
Designers: Willem Henri Lucas, Kate Tregonning, Whitney Lowe, Beth Elliott, Geoff Kaplan, Simon Johnston, Alex Kohnke, Winnie Li, Yuju Yeo, among others.
Animation: Alexei Tylevich of Logan.
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