Rebeca Méndez

Focus

In 1996 she founded Rebeca Méndez Design with partner and writer Adam Eeuwens, a multidisciplinary studio focused on design for art, architecture and other cultural clients, as well as for non-profit organizations. Her design research and practice is in brand strategy and design, architectural immersive spaces, experience design, and book design. Méndez has the ability to lead large teams and design award winning global brands, including for IBM and Motorola, as well as design intimate and exquisitely crafted books for cultural clients, including Bill Viola for the Whitney Museum and Suprasensorial for MOCA. Through her studio, she has created projects for cultural clients such as Morphosis Architects, Gehry Partners, The Getty Center, MOCA, Guggenheim Berlin, SFMOMA, and artist Bill Viola. Other professional experience include her appointment as senior partner/creative director of Brand Integration Group (BIG) for Ogilvy & Mather, Los Angeles (2000–2003), where Méndez led global branding projects for clients such as IBM, AT&T Wireless, Trend Micro, and Motorola. Méndez joined Wieden+Kennedy as art director to work on the Microsoft account to develop, among other projects, the concept and design of the Microsoft Store (1998–1999). Méndez was design director of Art Center College of Design, Design Office. She is known for her critical role in the redesign and reassessment of her alma mater’s visual and cultural identity (1989–1995).

She is known for her career-long commitment to ‘design as a social force,’ and was recently awarded the ‘2016 Vision Over Violence Humanitarian Award,’ by Peace Over Violence, Los Angeles, for the design of a comprehensive brand identity program for the organization Peace Over Violence, creating powerful visual campaigns that seek to promote healthy relationships, families and communities free from sexual, domestic and interpersonal violence. Alongside this award, Los Angeles Mayor Eric Garcetti honored Méndez with a ‘City of Los Angeles Congratulations’ proclamation.